If you think that watches are a thing of the past, then you need to think again. In 2025, the Gen Z and Gen Alpha may be living in a digital-first world, but when it comes to style they believe in a bold identity statement and that is what they are doing with watches.
The latest smartwatches track every move you make and the luxury designs and heritage timepieces carry a legacy with them that today's youth is highly involved in.
For watch connoisseurs, this shift is somewhat thrilling and this young generation is rewriting the rules, blending legacy brands with streetwear and digital innovation with nostalgia. So, let’s dive into some of the must-have watches that have the Gen Z and Gen Alpha obsessed.
7 Must-Have Watches for Gen Z and Gen Alpha in 2025
1. Rolex Datejust
The Rolex Datejust has the renowned in-house automatic movement, a Cyclops date window at 3 o’clock, and Oystersteel build that not just ensures it remains accurate but also stylish for decades. This watch is more like a statement about who you are. Many celebrities and influencers have posted it wearing this watch on TikTok and Instagram, which has caught the eye of people in this digital age.
The watch models are available in sleek silver, gold, or a chic two-tone, that fits seamlessly with both streetwear and smart-casual looks. Gen Z stylists often style it with oversized jackets, minimal jewelry, and Y2K accessories for that ‘quiet flex’ vibe.
The Datejust is versatile, timeless, and ideal for anyone who values craftsmanship with a cultural edge that you can wear to networking brunches, gallery openings, or even those casual coffee runs where every detail counts.
2. Omega Constellation
The Omega Constellation is an iconic watch that is known for its refined precision and high end design. When we talk about functions, it features Omega’s Co-Axial movement that offers accuracy and longevity with minimal servicing. The watch’s “Griffes” or claws on each side of the bezel, Roman numeral markers, and star logo give it a bold, architectural look. This watch offers an alternative to the obvious luxury names, and attracts trendsetters who value quiet elegance with an edge.
Omega’s rich legacy and understated branding make it a favorite among those who prefer authenticity and Swiss craftsmanship. This watch bridges the gap between old-school sophistication and new-age flair, especially popular among young creatives and professionals.
You can style this watch with sharp tailoring for a business-core aesthetic, or contrast it with some laid-back linen shirts, wide-leg trousers, and chunky sneakers for a casual-luxe look.
3. Casio G-Shock MTP 1384D-1A
The Casio G-Shock perfectly blends toughness with style, making it an ideal companion for this generation’s fast-paced lifestyle. This is an analog-digital hybrid watch that has G-Shock’s renowned shock resistance and can handle water up to 100 meters. Plus, it comes with features like a date/day display and a stopwatch.
This watch is known for being budget-friendly and durable, the G-Shock is a common sight that can be spotted at many public gatherings. The young generation loves how it combines practical features with a trendy look, not to mention the frequent limited-edition collaborations that adds to its exclusivity and hype.
You can pair this watch with some cargo pants, graphic tees, and oversized hoodies, or throw it over long sleeves with some silver rings and tech-core accessories. This watch gives you a rugged look that stands out, the G-shock always stands out.
4. Apple Watch Series 10
The Apple Watch Series 10 is a famous tech accessory that is currently used by both Gen Alpha and Gen Z. This watch is packed with features and provides you advanced fitness tracking, sleep monitoring, heart rate data, and smooth integration with your iPhone. You can also use this watch for messaging, music, and productivity, all right on your wrist. With its ultra-thin, edge-to-edge display, customizable straps, and unique widgets, the Series 10 simply ensures that you get an efficient user experience.
For Gen Alpha, who are growing up in touch screens, this Apple Watch simply feels like a natural extension of their daily lives and more of a digital assistant than just a watch. For Gen Z, this watch manages their fitness, time management, and gives them a sleek, minimalist style. You can choose from a variety of watch faces and color options, that you can easily coordinate with any outfit or mood.
You can pair it with athleisure, casual techwear, or minimalist looks in monochrome shades. This watch is perfect for the gym, class, or even managing your content calendar.
5. Hublot Big Bang Sapphire Unico
This Hublot watch is a proper blend of boldness and futuristic style that perfectly captures the essence of Gen Z. This luxury chronograph watch is powered by an in-house UNICO movement which gives you a 72-hour power reserve and stunning skeletonized dials that lets you see the intricate mechanics and workings of the watch. The case of this watch is crafted from transparent sapphire crystal that gives it an almost cyberpunk vibe and stands out from the crowd.
The Gen Z and Alpha are all about watches that defy mainstream and this watch nails it in that sense. Its collaborations with street artists and fashion designers, makes it a piece of wearable art.
You can pair this watch with high-fashion streetwear, graffiti-printed bomber jackets, and some sneakers. This is a collector’s statement watch that is perfect for high-profile events and content shoots.
6. Grand Seiko Spring Drive UFA
This Grand Seiko watch is a true gem in the art of watchmaking. This minimalist design shows Grand Seiko’s renowned Spring Drive movement, which beautifully blends mechanical and quartz technology together to achieve remarkable accuracy. The craftsmanship that went into this watch is exceptional and has Zaratsu-polished surfaces to give you a sleek, modern dial.
Gen Z are drawn to the Spring Drive for its blend of innovation, tradition, and understated luxury. It’s not about ostentatious branding; it’s about the artistry, heritage, and the marvel of mechanics. This watch is perfect for those who value the finer details and seek something truly special to wear.
Pair this watch with any smart, minimalist outfits like some tailored trousers, crisp shirts in soft color schemes. You can also throw in a stylish tote bag and some clean sneakers or loafers, and you’ve got yourself a chic, elevated casual look. This watch will be an ideal accessory for museum visits or cozy cafés.
7. Seiko Prospex “Arnie” Solar Diver
The Seiko Prospex Solar Diver is a throwback watch that blends their classic style with modern technology. Drawing inspiration from the legendary Seiko that Arnold Schwarzenegger sported in his action-packed films, this solar-powered dive watch has a hybrid digital-analog display, impressive 200-meter water resistance, and a bold, retro case that really grabs your attention.
The solar power feature of the watch makes it eco-friendly and low-maintenance. This watch has earned it a cult following among young enthusiasts and watch connoisseurs with their oversized design and distinctive layout.
You can just pair this watch with utility vests, cargo pants, or outdoorsy outfits with some hiking boots and bucket hats. On a weekend adventure, hitting up a comic con, or just chilling in vintage windbreakers, this watch will fit right in.
What Makes a Watch Popular Among Gen Z and Gen Alpha?
The wristwatches have evolved into a multi-dimensional accessory that shows more than just time. So, what exactly is driving the Young generation toward some specific timepieces? Here’s a list:
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Aesthetics & Personal Brand
They love to buy and pair watches that match with their moodboards, could be anything sleek, bold, or minimalist.
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Brand Identity
Gen Z connects better with brands that align with their requirements, authenticity, sustainability, or innovation.
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Smart Features
This generation is always online and they want their watches to sync easily with their digital lives too and have smart features.
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Pop Culture Appeal
Watches worn by famous celebrities, pop stars, YouTubers, or seen on TikTok trends are more likely to influence their choices.
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Sustainability
The world is moving towards being more eco-conscious and using solar-powered and ethically made watches.
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Affordability
While they’re willing to invest in iconic pieces, they also love any timepiece that gives value-for-money designs and doesn't cost you a fortune.
Top Watch and Gen Alpha Are Following Right Now
The watch game in 2025 is anything but boring. They set a trend for their modern, self-aware, and boundary-pushing personality. Here's what’s trending in watches that sits perfectly with this generation’s mindset:
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Y2K-Inspired designs like chunky digital displays, retro neon colors, and 90s nostalgia are so much in trend.
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Minimalist & Clean Aesthetics like the Grand Seiko’s simplicity that has quiet luxury in it.
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Transparent and skeleton dials are especially popular among those who love to see the watch’s inner mechanics and workings.
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Smartwatch culture to check up on their fitness, and other features like taking calls, texts, playing music,that have become essential for Gen Alpha.
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Streetwear collaborations like Hublot x Murakami-type collabs are fashion gold and stay in trend always with the limited edition timepieces.
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Using recycled straps, solar charging, and low-impact manufacturing appeal to conscious young buyers.
Smart vs. Stylish: What Do Gen Z and Alpha Prefer in a Watch?
When it comes to watches, Gen Z and Gen Alpha aren’t choosing between buying a smart watch or a mechanical watch, they’re grabbing both. Smartwatches are essentials for Gen Alpha’s always-connected lifestyle, which offers them fitness tracking, app integration, and real-time communication.
But style isn’t sacrificed, Gen Z is gravitating toward luxury mechanical watches for their timeless appeal, craftsmanship, and cultural cachet. These watches are less about utility and more about identity, heritage, and personal expression.
Dual-wristing is also in trend right now, wearing a smartwatch on one wrist and a statement mechanical watch on the other. It is gaining traction among collectors and style icons because for this generation, a watch is a flex, a vibe, and a lifestyle choice.
Where to Buy These Watches Online in India
Looking to shop for some Gen Z-favorite watches? You need to make sure that the place you’re buying them from is legit. You can't trust any website blindly and certainly not some random market places. You should look for authorized sellers and websites that sell authentic watches. You can try resellers like Krishnawatch.com where you can find youth-focused picks with pan-India delivery.
You can check out original brand websites to be safe as well. Wherever you decide to buy your watch from, always check for genuine certification, return policies, and warranty support, especially for luxury and imported models.
Conclusion
Gen Z and Gen Alpha are redefining what it means to wear a watch in 2025. It’s no longer just about timekeeping, they have become a statement for style, identity, and innovation. The youth today is blending luxury with utility, tech with tradition. They’re not just wearing what’s trending, these pieces reflect their personality and sustainability to digital integration.
Every watch tells a story and the right one can elevate an entire look or mood. This generation is embracing both smart and mechanical watches with passion and we can see a bright future where more people will be interested in continuing this horology legacy.
Frequently Asked Questions
1. Are luxury watches worth it for Gen Z buyers?
Absolutely—many see watches as long-term investments and style statements, not just timekeepers.
2. Can Gen Alpha really appreciate watches?
Yes! With smartwatches and youth-focused designs, even Gen Alpha is building a taste for wristwear early on.
3. Are smartwatches replacing traditional watches?
No. They serve different purposes. Smartwatches are functional; traditional watches are emotional and collectible.
4. What's the best watch brand for Gen Z on a budget?
Casio G-Shock and Seiko offer incredible designs and durability without breaking the bank.
5. How can I be sure I’m buying an authentic watch online?
Stick to verified retailers like Krishnawatch.com, Ethos Watches, and official brand websites. Always ask for authenticity certificates.
